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Higher Ed Marketing Lab

Jul 19, 2019

The campus visit remains one of the most impactful moments in the college decision process, and there’s probably no one who knows more about the campus visit experience than Jeff Kallay, Principal of Render Experiences.

His work on campus visits has been featured in numerous publications including the Chronicle of Higher Education, University Business Magazine, and the New York Times, and we were lucky enough to have him join us on the Higher Ed Marketing Lab podcast to share some of his best insights.

We cover:

  • why our complex digital world makes the campus visit more important, not less
  • how Gen Z and their Gen X parents present new and interesting challenges to recruiters
  • why rock star students don't always make rock star embassadors, and
  • why your guides should never, ever talk and walk backwards.