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Higher Ed Marketing Lab

Apr 19, 2023

In this episode, we dig into the results of a fresh survey from Niche, exploring the campus visit from the perspective of students and parents.

Joining the conversation is Will Patch, Senior Enrollment Insights leader at Niche, and Jeff Kallay, SVP of Enrollment Consulting at Echo Delta and leading campus visit...

Mar 27, 2023

Analytics expert Chris Sietsema of Teach to Fish Digital gives us an update on the current state of Google Analytics 4 (GA4). We discuss some of the most important differences between Universal Analytics and GA4, and some of the ways the switch to GA4 has already impacted higher ed marketers. We wrap up with some...

Feb 3, 2023

We talk with Rod Guajardo, Senior Director for Integrated Media Communications at the University of Georgia about how the university has been using Reddit to reach new audiences with science and research content.

Jan 11, 2023

Many institutions include brand building in their strategic plans, but making those aspirations and reality is often challenging. Brand development expert, Jennifer Holland, argues the best way to build an enduring brand is to create strong alignment between organizational, marketing, and people strategies.