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Higher Ed Marketing Lab

Mar 26, 2020

In this special episode, we talk with President Richard Dunsworth of the University of the Ozarks about the impact of COVID-19 on his school. From leadership in times of crisis to wide-ranging operational changes to the long-term impact this global crisis could have on the institution, we explore how one school is...


Feb 14, 2020

Podcasting ranks right up there with influencer marketing and AI as one of the most hyped marketing trends over the last few years. But what’s really involved in launching a podcast, what’s the potential pay-off, and is it too late for your school to jump on the podcast train?

We tackle these questions and more in...


Jan 5, 2020

In this episode, we’ll be talking about social media, and specifically, what do when you suspect it’s time to sunset a social media account that’s outlived its usefulness. 

Joining us in the conversation is Rebecca Stapley. As former Assistant Director of Social Media at Nazareth College, Rebecca has first hand...


Sep 15, 2019

We talk web accessibility with David Carpenter and Jennifer Garvey of Colorado State University. David is the Director of Operations and Jennifer is Assistant Director of IT for Web and Business Systems at Colorado State’s College of Health and Human Sciences.

In this discussion, we shy away from the technical...


Aug 9, 2019

Jason Buzzell is Director of Digital Communications at the University of Nebraska at Omaha. I met up with Jason at the 2019 eduWeb conference to reflect on some of the most interesting ideas and themes we encountered at this year’s conference.

We discussed:

  • How to humanize digital experiences (which was the topic of...