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Higher Ed Marketing Lab

Feb 25, 2022

The campus visit is a make-or-break moment for traditional undergrads, but as campuses have emerged from the pandemic, the return to campus tours has been anything but business as usual. In this episode, we talk with leading campus visit consultant, Jeff Kallay, about the current state of the campus visit and what's...


Feb 11, 2022

Diversity, equity, and inclusion is top of mind for many higher ed marketers, but figuring out the practical side of applying DEI concepts to the actual creative work marketing teams produce is often easier said than done. In this episode, we'll hear from two marketing leaders at the University of St. Thomas - Minnesota...


Jan 25, 2022

Marketing leaders at the University of Texas-San Antonio share how innovations they made during COVID ended up transforming the way their university's decentralized marketing teams work.


Oct 7, 2021

We talk with Dr. Chuck Bamford about crafting smart competitive strategies to differentiate your school in a crowded marketplace. 


Sep 3, 2021

In the fourth and final episode of our VP Summer Series, we talk with Kevin Kropf, EVP of Enrollment at Drury University, about generational theory and managing teams that span multiple generations.