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Higher Ed Marketing Lab

Dec 12, 2018

Susan Baier's research focuses on uncovering how groups of people think and feel as they make important decisions, like selecting a college. We discuss specific ways schools have used her research to improve their enrollment and advancement efforts by better understanding critical attitudinal differences in their target...

Oct 19, 2018

We talk non-invasive website governance strategies with Shelley Keith, Senior Strategist at Modern Tribe.

Oct 19, 2018

We talk about the evolving role of the chief enrollment management officer with Mike Reilly, the Executive Director of the American Association of College Registrars and Admissions Officers.

Oct 19, 2018

We talk digital transformation with Chris Aarons, co-author of The Digital Helix, a Wall Street Journal bestseller that outlines how organizations can embrace their own digital first approach.