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Higher Ed Marketing Lab

Feb 25, 2024

TikTok is the platform of choice for many of today’s prospective students, but consistently executing relevant and engaging content is a challenge many colleges and universities are still trying to overcome. 

In this episode, you’ll hear from Morgan Goodwill, social media manager and producer at Flagler College, and someone who has seemingly cracked the code on TikTok content. 

We discuss:

  • Details on how Flagler College’s marketing team works with student creators to generate 80% of their TikTok content

  • Why quality over quantity and audience over platform is a critical social media success

  • Morgan’s favorite tactic for increasing the reach of important but less engaging institutional content, and  

  • Some of Flagler’s TikTok home runs, surprising flops, and the lessons she learned from them.