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Higher Ed Marketing Lab

Feb 19, 2021

We sit down with Will Patch, Enrollment Marketing Leader, at Niche.com to talk about strategies for more effectively engaging parents during the college search process. We start our conversation with a review of some key findings from a recent survey the Niche team conducted with parents, then we dive into concrete...


Feb 5, 2021

Liz Gross, CEO of social listening agency Campus Sonar joins us to talk about all things higher ed social media and her new book, Fundamentals of Social Media Strategy: A Guide for College Campuses.