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Higher Ed Marketing Lab

Oct 7, 2021

We talk with Dr. Chuck Bamford about crafting smart competitive strategies to differentiate your school in a crowded marketplace. 


Sep 3, 2021

In the fourth and final episode of our VP Summer Series, we talk with Kevin Kropf, EVP of Enrollment at Drury University, about generational theory and managing teams that span multiple generations.


Jul 31, 2021

As a senior leader, you need a strong working relationship with your board. Unfortunately, there’s no manual for how to do that. As a result, most leaders end up learning through experience (read: observation, hard work, and some painful mistakes).

In our latest VP Summer Series podcast, we sit down with Joel Bauman,...


Jul 21, 2021

This is the first installment in our VP Summer Series, a podcast mini-series focusing on the unique challenges facing senior enrollment and marketing leaders. In this episode, we’ll be discussing the role of the Vice President--how it differs from other roles someone would occupy on the way to a VP-level position and...


Jun 18, 2021

In this episode, we talk about financial aid leveraging—the common, but sometimes controversial, practice of using data-driven approaches to inform how schools award financial aid.

Joining us in the conversation is Echo Delta data scientist and consultant, Dr. Jimmy Jung. As a higher ed veteran with over 20 years of...