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Higher Ed Marketing Lab

Sep 17, 2024

Enrollment management veteran, Laurie Koehler, joins Jarrett to talk about the challenges facing enrollment management and key ways the practice needs to evolve. 

 They discuss:
-How the practice of enrollment management has evolved over the last two decades
-Why enrollment strategy can’t be separated from...


Sep 3, 2024

The challenges facing small private colleges are very real—but they’re not the whole story. In this episode, we talk to Scott Novak, former CEO of Underscore and Chief Development Officer at Carnegie, about how small colleges across the nation are adapting to enrollment trends and industry changes.


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Jul 30, 2024

We recently conducted a nationwide survey to understand how college-bound students factor politics into their decision. We packaged it all up into a report, Politics and College Choice: How Students’ Political Views Influence Where They Enroll—and our results were informative and surprising. Today, Jarrett sits...


Jun 26, 2024

Jarrett sits down with author Ben Guttmann to discuss practical ways to simplify your marketing communication strategies. An expert on simplicity, Guttmann explains why simplicity is essential if you want to reach and move audiences—and shares plenty of tips and tactics you can use immediately to craft simpler,...


May 16, 2024

Student recruitment can only happen if you sell your institution well. But because higher ed typically avoids the word “sales” like the plague, admissions counselors miss out on key skills they need to succeed. In this episode, Jarrett sits down with higher ed consultant Chris Lewis to discuss how your admissions...