Jul 1, 2025
Just back from this year's Collegiate Information and Visitor Services Association (CIVSA) conference, Jeff Kallay joins the show to share what he heard and what campus visit professionals across the country are really struggling with right now.
We talk about everything from declining visit volume and rising no-show...
Jun 13, 2025
HEML host Jarrett Smith explores the essential elements of strategy. Learn how strategy differs from activities like planning and big-picture thinking, why strategy doesn't begin with goals, the importance of selective over-performance, and how to recognize a true strategy over something that merely sounds strategic.
May 5, 2025
Jaime Hunt, a veteran higher ed marketing leader, consultant, speaker, and author, joins the show to talk about the principles of empathy-driven leadership she outlines in her new book, Heart Over Hype.
Jaime and Jarrett discuss:
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Common misconceptions about empathy and why it’s not about simply being nice
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How...
Apr 9, 2025
Alex Grodnik joins the pod to discuss storytelling, podcasting, and how universities can create one-of-a-kind content that captivates audiences.
Mar 7, 2025
Host Jarrett Smith dives into the pervasive issue of 'blah blah content' on college and university websites. He identifies two main types of ineffective content: generic content that lacks creative punch and institutionally centric content that fails to meet user needs. He offers practical solutions for identifying...