Preview Mode Links will not work in preview mode

Higher Ed Marketing Lab

Jan 24, 2019

Historically, CRMs have been seen as a tool for Admissions, but today's CRMs are capable of so much more. In this episode, Kris Hardy, Director of Web and Digital Marketing at Messiah College, stops by to share how the school's CRM has transformed their digital marketing efforts.

We discuss:

  • How the CRM has changed the...

Jan 3, 2019

Research suggests roughly 75% of students use word of mouth to help determine what school to attend, yet few schools have an intentional strategy for generating positive word of mouth.  

In this episode, we talk with Daniel Lemin, co-author along with Jay Baer of a new book on the topic called Talk Triggers. Daniel lays...