Apr 12, 2019
This is part two of a two-part episode in which we explore how
the University of the Ozarks, a small, private, liberal arts
university in rural Arkansas, has managed to consistently grow
enrollment despite the challenges facing small private
schools.
In this episode, Reggie Hill, Vice President of Marketing and
enrollment at the University of the Ozarks and Amy Lloyd, Ozarks'
Director of Marketing, continue to dig into the key factors that
have allowed their institution to thrive; and in one case, generate
a 30 percent year-over-year increase in enrollment. We hear what
Amy learned when she started attending recruitment events, and how
Ozarks has focused the recruitment and marketing activities for
maximum impact, which included foregoing a traditional view book
and replacing it with something else designed to generate even more
impact. We wrap up by hearing how Amy and Reggie,
productively, approach internal resistance to new ideas and how
they focused on the long game.
This was an incredible conversation that, I hope, will both inspire and challenge you as you think about your own marketing and enrollment efforts.
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