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Higher Ed Marketing Lab

Feb 25, 2022

The campus visit is a make-or-break moment for traditional undergrads, but as campuses have emerged from the pandemic, the return to campus tours has been anything but business as usual. In this episode, we talk with leading campus visit consultant, Jeff Kallay, about the current state of the campus visit and what's on his mind for the road ahead. 

We discuss: 

  • How pandemic fatigue has impacted students and the way they view the residential experience
  • Strategies for recruiting and retaining campus tour guides
  • What prospective families are most eager to learn about on your tour (it's academics)
  • The trend towards fewer pre-app visits.