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Higher Ed Marketing Lab

Mar 22, 2019

Small, private liberal arts colleges face significant headwinds as they try to grow enrollment. Despite these challenges, University of the Ozarks, Arkansas' oldest private liberal arts university, has managed to buck this trend. In part one of this two-part episode, we talk with Reggie Hill, Vice President of Marketing and Enrollment at Ozarks, and Amy Lloyd, Director of Marketing. We touch on how Ozarks has better aligned marketing and enrollment, how they've taken smart, calculated risks in promoting the university, and we dive deep into the specific strategies they use to stay connected to the younger generation they hope to reach.