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Higher Ed Marketing Lab

Jun 18, 2021

In this episode, we talk about financial aid leveraging—the common, but sometimes controversial, practice of using data-driven approaches to inform how schools award financial aid.

Joining us in the conversation is Echo Delta data scientist and consultant, Dr. Jimmy Jung. As a higher ed veteran with over 20 years of experience, Jimmy has successfully led enrollment management at multiple institutions around the country and has consulted internationally in the areas of marketing, program evaluation, data analytics, and student success. 

We start by covering the basics of financial aid leveraging—what it is, how it works, and the kinds of data schools use to inform their financial aid models. Then, we dig deeper into the impact of financial aid leveraging, including improving net tuition revenue, controlling discount rates, and how it can help schools uncover hidden insights about their institution and the students they hope to attract.

We wrap up by talking about some of the criticisms of the practice and hear Jimmy’s thoughts on the ethical and responsible use of financial aid leveraging. 

This was a fascinating conversation full of essential information for anyone looking to understand more about financial aid leveraging.