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Higher Ed Marketing Lab

Jan 3, 2019

Research suggests roughly 75% of students use word of mouth to help determine what school to attend, yet few schools have an intentional strategy for generating positive word of mouth.  

In this episode, we talk with Daniel Lemin, co-author along with Jay Baer of a new book on the topic called Talk Triggers. Daniel lays out an actionable framework higher ed marketers can use to create the kinds of unique and memorable talk triggers students can't help sharing. 

We discuss:

  • What makes for a great talk trigger (hint: it's not about having a flashy gimmick)
  • How to systematically create and evaluate your own unique talk triggers
  • Lots of higher ed-specific examples to get your wheels turning. 

Connect with Daniel:

Websites: and