May 3, 2019
If you've ever felt that public relations was a mysterious black box, then this episode is for you. We discuss public relations for higher ed with Barbara Pierce, president of Tipping Point Communications. Barbara has over 25 years experience leading global, national, and regional public relations initiatives, and she's worked extensively in higher education.
We start by hearing Barbara's favorite definition of public
relations, and then we jump into the major shifts that have
drastically changed how PR is practiced in recent years. Barbara
shares her insights into how marketing and PR teams can become
better aligned, and she gives actionable advice on how schools can
increase the odds of getting their stories picked up by media
outlets. Towards the end of our discussion, we talk about how
schools can better prepare for crisis communication scenarios
before they happen.
Show notes and transcript: https://echodelta.co/blog/a-public-relations-primer-with-barbara-pierce
Tipping Point's website: https://www.tippingpointcomm.com/